Part modern day take on Baz Luhrman's cult classic 'Sunscreen', part diary entry, part eloquent riposte to casual sexism and Rebecca Lucy Taylor's critics, part life affirming uplifting anthem, 'I Do This All The Time' is the perfect sound of 2021. It features Taylor's trademark bracingly honest lyrics and deadpan South Yorkshire delivery and combines it with the Self Esteem signature sound of uplifting harmonies, rousing choruses and clever pop. An odd hit in some ways, but a very timely one.
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