Friday 3 December 2021

Songs of the year, number 28: Lauran Hibberd - How Am I Still Alive? (with Lydia Night)


In years to come, the Media Studies students of the future will look at the music videos of 2020 and 2021 and discern a specific aesthetic trend: The Lockdown Music Video.

A collaboration between Isle of Wight punk pop singer/songwriter and The Regrettes singer/guitarist, Lydia Night, this rousing slice of energetic punk pop sarcasm and sass appears to be taking as its subject matter the toxic relationship. Rather than have some kind of 'romance gone wrong' themed video however, Hibberd and Night have elected to collaborate on a video via video conferencing software and have, perhaps inadvertently, also managed to capture the stasis, boredom and repetitive nature of lockdown on both sides of the Atlantic in the process. Start listening for the guitar hooks and attitude, stay for the camera in the fridge, the cute animations and Hibberd attempting to mirror her dog's forlorn expression. 

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