Billie Eilish's 'LUNCH' is taken from her third studio album, the critically acclaimed Hit Me Hard And Soft. Like much of the album, it's an initially unassuming piece that sees the previously electronica focused Eilish swap samplers and machines for guitars. I wasn't sure about this at first because it felt, on first listen, as though Eilish was being perhaps steered towards a kind of universal pop direction that ironed out her previously displayed (and very endearing) idiosyncrasies. I'm still not sure to what extent that's the case, or if it's simply that she was very young when she started out and that this is all part of the growing process, but I was slightly discombobulated on the first listen.
'LUNCH's strength as a single is that it is an insidious ear worm that lodges itself gradually over time, which then prompts you to return to the song again and again. And it's when you return to it that you begin to realise what a subversive slice of pop it is. At once funny and self depreciating, there's a sweetness at the heart of this girl crush anthem that makes it as irresistible as its melodies and hooks. It will be interesting to see what she does next.
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